Title:

The impact of brand equity on consumer's online brand-related activities

Creator:

Schivinski, Bruno

Subject and Keywords:

e-commerce ; marketing ; thesis

Publisher:

nakładem autora

Place of publication:

Gdańsk

Date:

2015

Contributor:

Dąbrowski, Dariusz (1963- ). Supervisor ; Mącik, Radosław. Reviewer ; Sagan, Adam (1963- ). Reviewer

Resource Type:

thesis

Format:

application/pdf

Source:

BG PD 329229-00-00/01

Language:

eng

Relation:

Gdańsk University of Technology ; Faculty of Management and Economics

Rights Management:

author ; under the copyright

Rights Management:

Gdańsk University of Technology Library

Access rights:

non-commercial use only

Localization of the Source:

Gdańsk University of Technology Library