Title:

Determinanty kreowania wartości marki poprzez media społecznościowe w gospodarce sieciowej

Title Variant:

Determinants of brand value creation through social media in the network economy

Creator:

Kucharska, Wioleta

Subject and Keywords:

Internet ; marketing ; social media ; trademarks ; thesis

Publisher:

published by the author

Place of publication:

Gdańsk

Date:

2015

Contributor:

Dąbrowski, Dariusz (1963- ). Supervisor ; Kall, Jacek. Reviewer ; Tarczydło, Beata. Reviewer

Resource Type:

thesis

Format:

application/pdf

Source:

BG PD 331972-00-00/01

Language:

pol

Relation:

Gdańsk University of Technology ; Faculty of Management and Economics

Rights Management:

author ; under the copyright

Rights Management:

Gdańsk University of Technology Library

Access rights:

non-commercial use only

Localization of the Source:

Gdańsk University of Technology Library